Any business, whether small or big, faces many challenges and some of the biggest challenges are in the shape of disasters, especially the natural ones. It does not matter which part of the world your business operates in; natural disasters are possible in every part of the planet. Floods, storms, hurricanes, earthquakes, etc. are among the most common types of natural disasters. This is why it is highly recommended that you have the right preparation for a natural disaster. According to Red Cross, major natural disasters such as earthquakes and floods are so damaging for small businesses that 40% of those that get hit by one of these shut down forever.
So, what is the importance of preparing for disasters for small businesses?
A Professional Impression
Disaster preparedness and disaster recovery plans are often associated with large enterprises and organizations. But are small businesses protected from disasters? Your small business needs a disaster plan just as much as any big business out there. Having a disaster plan integrated into your system and documented gives off a very professional impression of your business. When you become a big business, you can get audited for a hundred different things. Furthermore, your employees will also be happy that they are working with a company that thinks long-term.
Prevention of Various Disasters
While there is nothing much that can be done about natural disasters, you can do something about disasters caused by humans and their errors. A human can cause damage to your property on purpose as a result of jealousy, reaction to some unfair treatment or as a bad business tactic. When you have the right equipment and system in place, it is difficult to cause such damage to the business. In most cases, human-made disasters are in the form of a fire that can burn all the important documents for a company and any systems that store valuable customer information.
Safety of Employees
Preparing for a disaster does not always mean you have to maintain business continuity. In fact, another important part of disaster preparedness is the safety of your employees. At times, you can’t instantly tell what might go wrong. A storm or hurricane can cause damage to electric poles and wires. If not protected properly, this damage can result in the deaths of your employees. Furthermore, when you are not prepared to face a flood, you might end up calling your employees to work and getting their vehicles damaged.
One of the reasons to be prepared for disasters is to maintain business continuity. If you reside in a region where certain types of natural disasters are common, you have to prepare for these first and then for other types of disasters. For example, a business in Japan will have to prepare for an earthquake and the Tsunami. In some parts of America, there are more tornadoes every year than there are storms in the entire country. When you have a plan for such disasters, you can ensure the continuity of your business even when the disaster strikes.
Continuing business operations can be as easy as asking your employees to work from home. To make this possible, you might want to have all your data and important business applications moved to cloud, so when your company servers are down, you can ask your employees to work. Another important aspect of continuing your business despite great disasters is backing up your data. When it comes to backup, you can’t back up the data in one location only. The idea is to back up your business data every day and move the backup to another location. If your budget allows, you can back up the data in even more locations than two.
An important aspect of disaster preparedness is to share this knowledge with your employees. You also have to update them with any changes you make to your disaster preparedness and recovery plan. For example, if a sudden fire breaks out inside your business premises, your employees must know what the first course of action has to be. You should also ask your employees to have all the important business applications, software tools, etc. installed on their devices if your response to a disaster is asking them to work from home. When your employees know exactly what to do in the case of a disaster, they can get a response to a bad situation instantly, so you face virtually no downtime.
Disaster preparedness and recovery are not just about being ready to handle a disastrous situation. In fact, it is also about being able to operate the business and recover business operations after a disaster hits with as minimum resources as possible. A business without a disaster plan can also recover from a disaster. However, the huge difference here is that the unprepared business will have to spend a lot of money and resources to get back on its feet whereas a business with a plan will continue its operations with minimum efforts.
Improved B2B Relations
It is not just your customers but also your business partners that get affected when your business shuts down temporarily due to a disaster. They might be relying on you for their mission-critical processes, and your absence can cause them to either stop their operations or find another partner to make things work instantly. On the other hand, if your business is still running despite getting hit by a disaster, your business partners will take a very positive impression of you. This is going to help you retain your business partners as they can now trust your professionalism and seriousness with business.
To prepare for disasters, the first thing you have to do is change your mind about the whole situation. Many small business owners think that things like disaster plans are better suited for large enterprises or when a business has grown big enough to have multiple branches. What they don’t realize is that it is much easier to recover from a disaster when you have multiple locations than it is when you have only one location. So, start assessing your risks today, create a sound communication plan and document your disaster preparation plan today.
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