Advertising through Google AdWords – an online advertising product offered by Google Company – have several helpful tips on how to come up with interesting ad copies. The competition in the market now is strong, and companies are always on the search for the best keywords to guarantee a good click-through rates and conversions. This article will serve to offer some sign-posts in the road to a good advertising.
How to do an effective advertisement using Google AdWords?
An ad copy should be specific and to the point. The best way to do this is to divide the products according to its common characteristics and assign keywords to each category. The keywords will, then, serve as the basis for the ad copies for a unique campaign. A company should know the difference of their products and the unique services offered from other companies’ offers. The unique value proposition will be taken from this unique difference that will further increase the chances of good audience traffic and revenues. Some good examples are free shipping costs, round-the-clock support, and money-back guarantees.
Keywords are very essential in Google AdWords. These serve as indicators for online searchers to spot which among the many banners on a webpage will lead them to the right solution. Being creative is a good means in advertising, but it does not always amount to high click-through rates and conversions. Keywords are trigger words, which should always be present in any ad copies (both in ad headlines and ad descriptions). The effectiveness of a campaign may also hinge on lines that may convey a strong call to action. These are words that will urge a customer to choose a specific company over the others. This call to action asks to answer the following question: what does a customer get with his choice?
To be prominent among campaigns, an advertiser cannot be too careful of the choice of words. Copying from others is always discouraged; there is a tendency that the AdWords copies may camouflage among others. This will not help in any way in the return of investment. Since the character limit for the title is 25 and for description is 35, an advertisement does not have the luxury of words. What is at stake is the value presented in each campaign delivered in the choice of keywords.
On the average, a customer does not spend more than five to ten seconds on each page. One does not just give away this opportunity through bad formatting with incorrect casing and spelling errors. Google AdWords also stresses the importance of the displayed URL and not just a generic one. This display URL will be linked to a destination domain, which will connect an audience to a specific landing page. The display URL alone will give a customer an idea the right landing page to address their search.
How does one establish the effectiveness of the ad copies?
There is no other way but to test the material. A test employed in small and slight changes can be done on the ad headline, the different product offers, and the value propositions. A monitoring of the results needs to be followed especially on rate of conversations and not only on click-through rates. In this way, the material campaign done through Google AdWords will result in the expected higher revenue generation.
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